Client: The Joyful Heart Foundation
Team: Debbie Millman, Melanie Wiesenthal, Jessie Mcguire, Shaz Bhola, CJ Draper, Maria Sanoja, and Yasemin Uyar
The Joyful Heart Foundation is a non-profit organization in 2004 to support survivors of sexual assault, domestic violence, and child abuse through their healing process.

The old Joyful Heart Foundation identity

Challenge
Our challenge was to develop a visual identity that unifies all sub-brands under the JHF umbrella, simplify understanding, and position the organization for growth.
Outcome

The new Joyful Heart Foundation visual identity

The JHF master logo applied to a brand architecture

25 page Legislative Handbook for End the Backlog's Rape Kit reform.

The Joyful Heart Foundation 100 page Brand Book

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