Hi! My name is Rebecca and I have been working as a Designer in New York for 5+ years working in print, branding and digital design. I received my BFA in Design from the University of Michigan Stamps School of Art & Design and soon after I worked in the Corporate and Business Applications Design department at Penguin Random House. After three years at PRH, I was on a mission to become more of a design thinker so I set out to get my Masters in Branding from the School of Visual Arts in Manhattan. This relatively new Masters program aims to help students develop a deeper understanding of brand strategy and brand development.
While studying branding and freelancing, I realized my passion lies in creating the manifestation of the brand—i.e. the product. In fact, I began to see all parallels between UX Design and Brand strategy. User Experience is Brand Experience and in this evolving digital age, more than ever, brands are defined by their experiences just as experiences are defined by its brands.
Send me a message!